2021 has been a year of dramatic realism in web designs. Designers have taken user experiences to the next level by blending in digital and extraordinary together. Each year, we see a number of trends in website design that bring life to its utility, functionality and intuitiveness. 2021 was predicted to have a few website trends and through them, website design has been elevated to a great extent. Let's dive into some of these trends:
1. Parallax Animation
Parallax animations are usually used to create depth in 2D scenes. The technique was extracted from the multiplane camera technique that has been in use since the 1930s in traditional animation. In this technique, the objects closer to the viewer's eye appear to be faster than the objects that are farther away in the scene. This is one of the phenomena we witness in our daily lives, mostly while commuting. The effect has been used across a number of websites to make them feel real and eccentric at the same time.
This trend has taken a leap year over year- from micro-interactions to article backgrounds. In this year, these animations grew even more complex through the separation of page elements into foreground extremes. The use of foreground and background helps designers create an immersion within the scene, converting a digital interface into an experience equivalent to one that the eye witnesses every day.
2. Abstract Art Compositions
Abstract art compositions have been in use for a number of decades but the use of geometric shapes or derivations from the logo etc. have become outdated and often perceived as minimalistic and not something that shows off a designer's or organization's creative spark. In the year 2021, abstract art compositions have been seen to do justice to their name as designers are going outright to show off their skillset with sprawling compositions that explicitly put out the statement of their freedom, ability and expression of thought to bring the best designs to life.
Abstract art arrangements are now replacing still photography and illustrations and evoke the same amount of emotion as the others can. The popping composition not only gives a positive vibe but also enables users to connect as they grasp most of the user's attention. These web pages feel alive and give an energetic expression.
3. Cause-Related Website Design
With the COVID-19 pandemic, political disturbances across nations and other world health issues, the internet has become a refuge and awareness hub. Not only have virtual conferences and spreading the word across social media become more and more popular but many organizations that support certain agendas share them with the world through their websites.
In creating meaningful and impactful designs, creating cause-related websites has emerged to be one of the most popular and effective ways that resonate with the audience and connect with them at a deeper level. These designs help the world in troubled times and create a sense of unity and harmony across the users.
In creating these designs, designers use real or stock images to reflect real customers- thus increasing interactivity. This implies an increase in the ease of website production.
Neumorphism is a new, minimal way to design with a soft, extruded plastic look as if the interface has been vacuum formed. It is another one of the minimalist realism trends that 2021 has pushed us into. The style has been derived from skeuomorphism which incorporates renderings of familiar previously incorporated designs. Flat designs played a major role in this as icons and colors were simplified to be way less realistic yet more uniform and identifiable.
It represents a combination of trends where selective drop shadows overlay semi-flat colors. This effect resembles digital embossing or debossing and enhances the elements on an interface. This has overcome the flat designs and helped enhance the user's experience and in turn, their connection with digital products. It works parallel to realism and adds to the top of every interface.
5. Soothing Colors
With the increased use of screens in our lives, designers have taken into consideration the strain and stress an individual's eyes and senses go through. It has also been noted that light colors calm the eyes and the heightened negative emotions of individuals when they are under stress. Web designers have been taking into account the use of colors that are easier on the eyes. They are not only comfortable to interact with but also provoke action, thus helping businesses achieve their goals.
The dark mode was huge in 2020 and it worked pretty well as they were coming as a counteraction of the usual whiteness mostly being used in interfaces. Now, designers are trying to find a middle ground that enhances one's attachment and provokes action while working with an interface. It has significantly raised the bar of accessibility and comfort.
Web design has evolved in a number of ways over the course of the years and every year brings with it a new light in the night of interfaces. It is a constantly evolving domain that requires web designers and organizations both to be on top of their game when coming with ideas to not just innovate but increase the overall comfort of an interface. If you are looking to polish your website design or create a website that speaks for the brand and follows industry best practices, we have got your back! www.venturerepublic.net