Tika case study
A SaaS website in five weeks, then a better web app for meetings, tasks and to-dos.
Case Study · Messaging · Character design
Stickers that speak Pakistani
LINE wanted stickers its Pakistani users would recognise themselves in. We created a cast of local characters, from Aunty OMG to Shams-Uddin, and the free set became the most downloaded in the country.
- #1
Most downloaded sticker set in Pakistan
- 1,000+
Downloads on the first day
- 6
Official sticker characters launched
- Free
For every LINE user in Pakistan
The cast
Characters you'd meet on the street
We pitched three characters, then three more after approval: the rich kid with the yellow jeep, the furious aunty, the traffic hawaldar, the qasai and more.
Process
Profile, sketch, colour, final
Each character started as a profile and a short story, then moved through expression sheets and poses before colour.
The stickers
Made for Ramadan, Eid and every day
Two extra designs were made for Eid. Aunty OMG and Shams-Uddin launched alongside the cast, for six official stickers in all.
Next project
Tika