Case Study · Productivity SaaS · Website and web app

A SaaS website in five weeks, then a better product

Tika brings meetings, tasks and to-dos into one place. We designed, built and launched its website in five weeks, refreshed the logo, then reworked the web app's scheduling, tasks and onboarding.

5 weeks
To design, build and launch the website
12
Logo routes explored for the refresh
4
Onboarding steps, from syncing meetings to choosing a plan
2
Surfaces: marketing website and web app

In the client's words

“Before Venture Republic came in, we had a product, but the design didn't work and many users told us so.”

Pettabi SeshadriCTO, Tika

Logo refresh

Twelve whales, one mark

Branding was out of scope, but the old logo held the site back. We explored twelve routes, then kept Tika's original whale and gave it a new palette.

Final logo

Website

From wireframe to launch

Material-inspired cards, line illustrations of a busy working day and a page for every question a team asks before signing up.

Wireframe
Homepage
Why Tika

Illustration of two people juggling a calendar, notes and a clock — Illustration

Tika pricing with Starter, Team and Individual plans — Pricing

Web app

Then we fixed the product

A heuristic review of the web app led to a calendar and task view that sit side by side, and an onboarding wizard that gets a team set up in four steps.