Case Study · Consumer electronics · E-commerce

An e-commerce site parents can trust with their kids

We redesigned the online store for KidsOClock, an Australian kids' smartwatch brand: homepage, shop, product pages, brand comparison and SIM plans, on desktop and mobile.

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Desktop page templates
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Mobile layouts, menu included
4
Product card states, from standard to sale with instalments
4 yrs
Product Review's Best Kids Smart Watch, 2023 to 2026

The brief

Parents buy safety first. The store had to prove it before the checkout.

KidsOClock sells 4G smartwatches with video calling, GPS tracking and safe zones to parents across Australia and New Zealand. Buying one also means choosing a model, a SIM plan and accessories, and comparing it against better-known brands. The site needed to answer all of that without losing the playful feel of a product made for kids.

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watch models to explain side by side, without making the cheaper one look like a compromise.
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named competitors in a comparison table, feature by feature and price by price.
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purchase path that covers the watch, a SIM plan and accessories.

Key decisions

Six decisions behind the store

Lead with the whole range

The homepage opens on every watch and colour in one line-up, then moves through safety, connection and play, each in its own brand colour, before the collection and the parent app.

KidsOClock homepage from the watch line-up hero to the awards section

Features parents can scan in seconds

Video calling, safe zones, GPS tracking, health monitoring, games, water resistance and battery life sit in one bento grid, with the two features parents ask about most given the largest tiles.

KidsOClock bento grid of smartwatch features, from video calling and safe zones to battery life

A product page that answers the questions

Price, colours and what is in the box come first, then accessories you can add without leaving the page, full specifications, feature stories, support links and FAQs.

KidsOClock GL30 product page with gallery, accessories, specifications, features, support and FAQs

Compare against the brands parents know

A comparison page sets KidsOClock beside named rivals on price, thickness, app fees, data costs and safety features, then spells out what a family saves over one and two years.

Comparison table of KidsOClock against three competing kids' smartwatches

SIM plans in the same store

A watch is useless without a plan, so SIM plans got their own page with watch and phone plans, a customer panel for renewals and top-ups, and FAQs on cost and coverage.