AppRocket case study
Brand discovery, a new identity and a Webflow website for a product development studio.
Our product · Information portal · Live
The right information, to the point
Khulasa is our daily information portal for Pakistan: gold and dollar rates, petrol prices, prayer times, cricket and plain-language guides to everyday tasks. Every number carries a timestamp and a source, and every task routes to the official portal.
- 3
Promises every screen is measured against: correct, current, concise
- 2
Scripts in one wordmark: Latin and Urdu Nastaliq
- 3
Homepage directions explored before we chose one
- Live
At khulasa.pk, in English and Roman Urdu
Brand
A masthead, not a startup logo
Two scripts as equal partners, an inky publication green instead of flag green, and one truck-art ochre accent used sparingly.
Directions
Three homepages, one winner
A calm masthead, a warm dashboard and a dense rates board, each designed for desktop and mobile. The warm dashboard won: the day's numbers float above the fold and tasks become one-tap tiles.
Homepage
Today's khulasa, above the fold
Gold, dollar, petrol and the next prayer in four tiles, each with when it was updated and where it came from. Search stays a quiet escape hatch.
Guides
Pakistani tasks, Pakistani pictures
Western stock photos undercut a site whose promise is local trust, so every guide got its own illustration of the actual task.
BISP 8171 status 
Pay an e-challan 
Electricity bill 
NADRA appointment
Utility pages
One answer per page
Early traffic arrives from search on a single question, so utility pages were built first: the answer up top, the source beside it, context below.
Mobile
Built for the phone in your pocket
Khulasa is built for phones and patchy connections. Every direction was designed at mobile size first, with the answer at the top of the screen.
Next project
AppRocket