Visionet case study
A restructured, rebranded enterprise website for a US IT services firm, launched on time.
Case Study · Technology consultancy · Brand and website
A brand and website ready for launch
AppRocket builds software for clients from early-stage founders to NASA. Its brand undersold the work. We ran brand discovery, redrew the identity and designed a Webflow site that shows the range of what the studio ships.
- 4
Disciplines: branding, UI/UX, web design, development
- 9
Colours in the brand palette, led by Orange Soda
- 2
Typefaces: Playfair Display and Inter
- Webflow
Designed and built on Webflow
Brand
A nose cone with a flare
Discovery workshops and a competitor review led to a sharper mark: a rocket nose cone with an orange flare, paired with an italic wordmark that leans forward.
Website
Lead with the work
An editorial serif, a client wall up front and the portfolio straight after, so visitors see who AppRocket builds for before they read a word about process.
Mobile
Just as sharp on a phone
The homepage and menu were designed for phones as well, with the client wall and portfolio stacking into a single column.
Services and case studies
A template for every story
A services page that walks through six steps from defining the essentials to handover, and a case study template that runs from challenge to results.
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Visionet