Case Study · Sports media · Web and mobile apps

Reimagining how Pakistan follows live cricket

From 2016 we designed Cricingif's brand, web platform and mobile apps: live scores, highlights, stats and news for cricket fans, in one place.

2B
Video views a month
2M+
Subscribed users
1,200%
Increase in user traffic
300%
Increase in sessions

The brief

Fans wanted the match, the score and the story in one place. Cricingif wanted to ship it fast.

Shahid Rasool and Qasim Zafar founded Cricingif in 2015. A year later they brought us in as a design partner that could extend their team, release features quickly and give the product a new design language, with the goal of becoming Pakistan's best cricket platform.

12+
cricket and sports platforms reviewed before we designed anything.
1
discovery workshop to align business goals, fan needs and design.
9
roadmap features, from live streaming to player rankings, prioritised by user and business value.

We also interviewed cricket fans about how they follow matches, news and stats.

Qasim Zafar, COO, Cricingif — **Qasim Zafar**COO, Cricingif

Key decisions

Five decisions behind the product

Put the live match at the centre

The live match page puts the score, the stream, highlights and commentary on one screen, so fans never have to leave the match to check a stat.

Cricingif live match page with score, video highlights and commentary

Every match one tap from the schedule

Upcoming, live and completed matches sit in one schedule, filtered by series and team, with live matches flagged at the top of each day.

Match schedule page grouped by date with team filters

The full scorecard, ball by ball

Batting and bowling detail for every innings, so fans can relive the moments they missed, on desktop and on the phone.

Match scorecard with batting and bowling tables

Players and teams as destinations

Player profiles carry stat sheets and rankings, and team pages gather squads, fixtures and video, designed to turn a quick score check into a longer visit.