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Reimagining a crickets news and match streaming experience

Online cricket news website
CricinGIF website showing cricket news, live scores with a batsman hitting the ball and a bowler in green jersey, plus articles on cricket moments and match schedules.
ABOUT THIS PROJECT
Cricingif needed a partner to provide product design consulting services along with the flexibility of team extension to aid in crafting their cricket news and match streaming products. The core value of our collaboration centered on the exploration and evaluation of innovative ideas. We were instrumental in assisting Cricingif to assess the business value and return on investment for the products under our purview.
SERVICES
Brand Guidelines
UI/UX
User Research
Web Design
PLATFORM
ASP.NET
Cricingif is a cricket news and match streaming platform with a match-viewing experience like no other. With over 2 billion video views per month.
Cricingif was awarded as the Best Startup in Asia Pacific at APICTA 2017
Back in 2016 collaborating with Cricingif presented Venture Republic with an exciting opportunity to create a match streaming experience like no other. With a goal to create the best of its class cricket news platform in Pakistan. So whether a user wanted to check out player stats, watch match highlights, or just see their favorite cricketers in action they could do this with just a few clicks.
The company was founded in 2015 by Shahid Rasool and Qasim Zafar. Cricingif’s ambition was to become THE online cricket news and matches streaming platform in Pakistan that provides users with live score updates, highlights of matches, fixtures, and cricket news.
Tablet screen showing Cricingif cricket app with England vs Pakistan match highlights, live score, stats, and player details.
Imagining the cricket experience for web
Our design approach is aimed at seamlessly integrating real-time scores, highlights, and statistical data into an elegant and user-friendly interface. We played with colors, graphics, and layouts to create a design that's not just easy on the eyes but also makes the cricket action pop. We facilitated in helping the product design through various stages:
Product discovery
User Research
Product design sprints
Brand Guidelines
UI/UX Design
Usability Testing
Page layout titled 'The Commonwealth vs Australia 2016' showing different text formatting styles including detail, post title, attribution, header, blockquote, unordered list, and pull quote in a clean minimalist design.
Cricingif needed a design partner who would understand it’s users and business model to create an experience that delivers on it’s ambitions and goals
Cricketer in white gear playing a defensive shot with bat near wickets on a sunlit field.
Platform Expectations
The founders wanted to rapidly release new features inside the app starting from a complete redesign into a new design language. To set the right expectation and have better understanding we did a deep dive into discover and research.
Over the initial weeks we spent time interviewing cricket enthusiasts understanding how they consumed information and stayed up to date with all things cricket.
We reviewed over a dozen cricket platforms to experience what existing sports industry platforms offered and how they were delivering on their news experiences.
Discovery workshop with Cricingif’s team to understand business goals, user needs and taking a deeper dive into the design thinking process.
We gathered insights and prioritized on what we could deliver and create a product roadmap for the next several months
User interface screenshots showing cricket match schedules, favorite articles, and notifications with and without sign-in prompts.
Product Roadmap
Over the next few weeks we spent time through what we should prioritize based on user goals vs business goals which led to the following feature sets
Match Schedules of upcoming matches
Match Streaming of live matches and past matches
Match details (Pitch, Weather, Location)
Social communication regarding matches as they happen
A ball by ball match viewing experience allowing users to relive their favourite moments from their favourite players
Player profiles and stat sheet
Player rankings
Upcoming cricket series and details
Tablet screen showing a cricket match interface with England vs Pakistan live score, batsmen and bowler stats, and a video highlight.
Person watching a TV screen showing a cricket website page for Pakistan team with player profiles and match schedules.
Team Details
Venture Republic’s Approach
Our formula for designing great products at a fast pace is simple, help clients understand their users, product and their market. The result being creating a product that scales and grows while also crafting experiences that users love and can resonate with. The resulting strategy also helps clients make decisions faster based on actionable insights.
Website page showing Pakistan cricket team celebrating with trophies in multiple video thumbnails titled 'Twitter, Facebook and Pakistan's ODI Form'.
Videos Concept
Cricingif needed a design partner who would understand it’s users and business model to create an experience that delivers on it’s ambitions and goals
Light gray circle on a white background.
Shahid Rasool
CEO at Cricingif
Cricingif website schedule page showing cricket matches on January 7, 2017, including live match Bangladesh vs Pakistan and Pakistan's win by 8 wickets.
Schedule Matches
Website showing a cricket match between Karachi Kings and Quetta Gladiators with match details and schedule at 9:00 am in ODI Durban.
Pre Match Banners
Tablet screen showing a cricket live match page with England vs Pakistan score, match highlights video, player stats, and a cricket quiz invitation.
Match Live Match
Tablet screen displaying cricket match scorecard for England with batsmen stats and bowler details, and a Twitter feed on the right.
Match Scorecard
Tablet screen showing a cricket live match interface with team scores, player stats, commentary, and a cricket duel game prompt.
Match Text
Quotes
Our consumers are busy, demanding, tech-savvy, but also increasingly environmentally aware. With Cricingif, we wanted to introduce a positive change and we wanted to do it fast.
Man with dark hair and beard wearing a light blue button-down shirt against a transparent background.
Qasim Zafar
COO at Cricingif
Results speak for themselves
Designing with Cricingif was pure product-design bliss. Their passion for redefining cricket experiences allowed us to design and functionality at the edge.. From crafting an intuitive interface to visually narrating live cricket excitement, it's been a journey of pure synergy. Working with Cricingif only reinforced the belief that exceptional design stems from exceptional collaboration and a great team!
Cricingif went ahead to win a few awards including best startup of the year APICTA 2017
2 Billion
Video Views/month
2 Million+
User Subscribers
1200%
Increase in user traffic
300%
Increase in Sessions
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