We aligned the insights taken in from the Discovery phase and started working to come up with futuristic branding in line with the vision of the company. We worked on a number of ideas to come up with a modern, simple, yet, intuitive website that depicts the benefits of the company accurately through visuals. We worked on a number of iterations to finalize a logo that resonated with the company’s vision and mission.

Since a highly intuitive, futuristic and simple website was to be created that could highlight product features and benefits, the primary target market segment (automobile industry) was kept in mind while designing the website. We added animations that would go well with the overall vibe of the website and provide a comprehensive message to the audience.