We are seeking a highly skilled and creative Social Media Manager with strong content writing abilities to join our dynamic marketing team. As a Social Media Manager, you will be responsible for managing our social media platforms, developing engaging content, and driving brand awareness and engagement. You will play a crucial role in creating and implementing effective social media strategies that align with our company's goals and objectives. You will be working to increase brand awareness and engagement for our company and it's products.
- Social Media Management:
- Develop and execute social media strategies to enhance brand visibility and engagement.
- Manage and maintain all social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube.
- Monitor social media trends, tools, and applications to stay up-to-date with the latest developments and best practices.
- Engage with the online community by responding to comments, messages, and inquiries in a timely and professional manner.
- Monitor and analyze social media performance using analytics tools and provide regular reports on key metrics.
- Content Creation:
- Create high-quality, compelling, and engaging content for social media platforms, including posts, articles, blogs, and multimedia content (images, videos, infographics, etc.).
- Conduct thorough research on industry-related topics to generate innovative content ideas.
- Write and edit content to ensure it aligns with our brand voice, style guidelines, and marketing objectives.
- Collaborate with designers, photographers, and videographers to create visually appealing and shareable content.
- Optimize content for SEO to improve organic reach and search engine rankings.
- Strategy and Planning:
- Develop and implement social media strategies to drive brand awareness, increase followers, and enhance audience engagement.
- Identify target audience segments and tailor content and messaging accordingly.
- Stay updated with industry trends, social media platform updates, and emerging technologies to inform strategy development.
- Plan and schedule social media content in advance, ensuring consistent posting and engagement.
- Community Management:
- Build and nurture a strong online community by actively engaging with followers, influencers, and industry thought leaders.
- Monitor and respond to customer feedback, inquiries, and complaints on social media platforms, ensuring a positive brand image.
- Analytics and Reporting:
- Track, measure, and analyze social media performance using relevant analytics tools.
- Provide regular reports on key performance metrics, social media trends, and actionable insights to optimize future strategies and content.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Proven work experience as a Social Media Manager and Content Writer.
- Excellent writing, editing, and proofreading skills, with a strong attention to detail.
- Proficiency in social media management tools and analytics platforms.
- In-depth knowledge of social media platforms, their features, and best practices.
- Strong understanding of content marketing principles and SEO strategies.
- Creative mindset with the ability to generate innovative content ideas.
- Ability to manage multiple social media platforms and prioritize tasks effectively.
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
- Experience with utilizing generative AI tools to create content.
- Experience with graphic design, photography, and video editing is a plus.
If you are a passionate Social Media Manager with exceptional content writing abilities, we encourage you to apply for this exciting opportunity. Please include writing samples or a portfolio showcasing your social media content and writing skills.