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30 Great Tools for 2021 SaaS Owners

Khizar Hamid's Picture

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Working on a startup is tough work, knowing the right set of dependable tools can help make the work less cumbersome. You might have a great product and a great team but turning a great idea and a great team into a well-oiled machine will be a lot of work. Testing out what works and what doesn’t also adds up time and resources in experimentation. Here are some good tools that you should definitely bookmark on your chrome browser and use to make your army more efficient.

Website Builders

webflow

Webflow is a great tool that saves you alot of time in development and helps get up and running a lot faster. The easy to use design editor and CMS helps you make changes quicker and faster. Unlike other website building tools out there, the code produced by Webflow is extremely clean and developer friendly. You can either export html code and publish it separately or use their hosting solution to deploy the website with a CMS. Since the entire thing is a managed hosting solution it also saves you a lot of trouble down the road in upkeep and plugin updates compared to WordPress. Previewing the existing code, publishing and creating templates is done in a matter of seconds.

1. Webflow: Responsive web design tool, CMS, and hosting platform

Knowledge Base

knowledge base

Depending on the type of SaaS platform your running you’ll sooner or later feel the need to have a knowledge base to get an answer to questions your users may have. Apart from having a completely customizable template to match your design, Zendesk also allows for ticket management for issues and questions focused on specific scenarios.

2. Zendesk: Customer Service Software & Sales CRM
3. Helpjuice: Knowledge Base Software
4. Document360: Knowledge Base Software That Scales With Your Product
5. HelpDocs: Knowledge Base Software

Chat Platforms

intercom

You need to be at a constant beck and call for your customers in this fast-paced world where communication is key. We highly recommend Intercom as it provides conversational support, engagement, and marketing; the best kind of communication you could establish when you are trying to get your feet off the ground.

6. Intercom: Conversational Relationship Platform

CRM

hubspot

If you’re going to spend most of the day digging through spreadsheets, then when are you going to sell? Our personal favorite is Hubspot as it has all the tools and integrations you would need for marketing, sales, content management as well as customer service. A big help in managing deals, tasks, and communication while learning from AI. While providing security to your SaaS website’s insights and reports, helps you keep a track record of your business functionalities.

7. Pipedrive: Sales CRM & Pipeline Management Software
8. HubSpot: Inbound Marketing, Sales, and Service Software
9. Mailchimp: All-In-One Integrated Marketing Platform for Small Business
10. Airtable: Create apps that perfectly fit your team’s needs

Lead Generation

mailmunch

It is crucial to streamline prospecting and lead qualification processes to close more and more deals. When you intend to build a website where people WANT to buy from you, the aim should be to spend less lime digging spreadsheets. To put your efforts to yield effective, maximum and most relevant results in terms of leads, we advice to invest in lead generation platforms like Mailmunch.

11. Mailmunch: Lead Generation and Email Marketing for Businesses
12. Autopilot: Marketing Automation Software
13. Marketo Engage: Best-in-Class Marketing Automation Software

Integration

integry

Building integrations can be a daunting and time-consuming task. From getting acquainted with API Documentation and spending engineering bandwidth of tasks that would take weeks. Integry is our favorite pick from the lot, It helps you save time and resources by cutting down on the integration process. Their no-code experience allows you to quickly add integrations inside your app and help deploy an app directory with ease. What used to take months can be done in a matter of hours and days. All of this is done natively so your users won’t even know what is working behind the scene.

14. Integry: The Integration Platform for SaaS
15. Zapier: The easiest way to automate your work
16. Automate.io: Work Super Smart
17. Workato: The modern leader in automation.

Asset Management

brandfolder

Being a SaaS owner, you should be able to manage and distribute all of your assets and understand how they are performing regularly. Brandfolder is our favorite asset management website that provides marketers and creatives to manage all their assets and build a store of all brand assets and icons in one simple place.

18. Brandfolder: The Most Usable Digital Asset Management Platform

Schedule Meeting

calendly

If a simple task like scheduling meetings is a hassle, it can cause great frustration. To make the process simple, we use Calendly. It has great features like calendar integrations and time-zone intelligence. SaaS owners can gain more control and flexibility and grow with their teams. There is probably nothing better than Calendly to get your customers to set up a meeting with you.

19. Calendly: Free Online Appointment Scheduling Software

Documentation

notion

You need to make one repository to put down all your important documents and collaborate with your teams. Duh! Being able to quickly access your information saves a lot of time. Dropbox is a free workspace that provides the ability to create and coordinate in one place. Teams can brainstorm and put ideas together to bring out fine tuned ideas. Our favorite among the bunch is Notion. It enables teams to work in a shared workspace; making creation and coordination smooth. However, If you are looking for a free version, stick with Dropbox Paper.

20. Notion : The all-in-one workspace for your notes, tasks, wikis, and databases.
21. Dropbox: Get Dropbox Paper

Email Tool

super human

If you are going to be spending a lot of time crunching emails, we recommend Superhuman to help you out. It will definitely give you that edge to stay on top of things and fight words on your keyboard. For everyone else, Gmail works splendidly. Sparkmail is another tool that provides intelligent email prioritization, noise reduction, and the most advanced email tools at your disposal.

22. Superhuman: The Fastest Email Experience Ever Made
23. Spark: The best email client for iPhone, iPad, Mac and Android

Banking

stripe

Make setting up your bank account an easy and simple process with Stripe Atlas. It gives ease by removing tedious paperwork, legal complexity, and numerous fees. Mercury is also a great banking solution for opening up an account without the need to be physically present in the US. It is a great tool that helps tech companies scale.

24. Stripe Atlas: Start a Business with Our Startup Toolkit
25. Mercury: Banking built for startups

Task Management

asana

Staying on top of tasks is absolutely necessary with a SaaS website. We personally are big advocates of Asana as it is a nice and easy way to manage tasks. It gives stakeholders transparency and visibility through tasks. For more complex DevOps operations, JIRA is your answer.

26. Asana: Manage your team’s work, projects, & tasks online
27. Jira: Issue & Project Tracking Software

Service Directory

clutch

Finding the perfect fit of service providers? If you need to find the right companies to work with you, we recommend Clutch. It provides a ranking of the listed companies with customer reviews. Through this tool, you can make prudent and well-informed decisions for your business.

28. Clutch: B2B Ratings & Reviews
29. GoodFirms: Research & Reviews of IT Companies & Software

Feedback

loom

Share screens, record thoughts and send videos for capture and relay feedback or communication. For all these needs, we have come up with two great tools that provide a 360 set of solutions. To use insights from feedback and improvise your website strategy, Loom and Appcues work wonderfully.

30. Loom: Video Messaging for Work

Knowing the right set of tools and making the work according to your needs can help you save a lot of time by working smartly. Invest in the right set of tools and make them work for you to make sure you save yourself from time-consuming tasks so you are able to invest your time intelligently in more meaningful tasks that help you grow your business rapidly. Happy tooling!


Share

Working on a startup is tough work, knowing the right set of dependable tools can help make the work less cumbersome. You might have a great product and a great team but turning a great idea and a great team into a well-oiled machine will be a lot of work. Testing out what works and what doesn’t also adds up time and resources in experimentation. Here are some good tools that you should definitely bookmark on your chrome browser and use to make your army more efficient.

Website Builders

webflow

Webflow is a great tool that saves you alot of time in development and helps get up and running a lot faster. The easy to use design editor and CMS helps you make changes quicker and faster. Unlike other website building tools out there, the code produced by Webflow is extremely clean and developer friendly. You can either export html code and publish it separately or use their hosting solution to deploy the website with a CMS. Since the entire thing is a managed hosting solution it also saves you a lot of trouble down the road in upkeep and plugin updates compared to WordPress. Previewing the existing code, publishing and creating templates is done in a matter of seconds.

1. Webflow: Responsive web design tool, CMS, and hosting platform

Knowledge Base

knowledge base

Depending on the type of SaaS platform your running you’ll sooner or later feel the need to have a knowledge base to get an answer to questions your users may have. Apart from having a completely customizable template to match your design, Zendesk also allows for ticket management for issues and questions focused on specific scenarios.

2. Zendesk: Customer Service Software & Sales CRM
3. Helpjuice: Knowledge Base Software
4. Document360: Knowledge Base Software That Scales With Your Product
5. HelpDocs: Knowledge Base Software

Chat Platforms

intercom

You need to be at a constant beck and call for your customers in this fast-paced world where communication is key. We highly recommend Intercom as it provides conversational support, engagement, and marketing; the best kind of communication you could establish when you are trying to get your feet off the ground.

6. Intercom: Conversational Relationship Platform

CRM

hubspot

If you’re going to spend most of the day digging through spreadsheets, then when are you going to sell? Our personal favorite is Hubspot as it has all the tools and integrations you would need for marketing, sales, content management as well as customer service. A big help in managing deals, tasks, and communication while learning from AI. While providing security to your SaaS website’s insights and reports, helps you keep a track record of your business functionalities.

7. Pipedrive: Sales CRM & Pipeline Management Software
8. HubSpot: Inbound Marketing, Sales, and Service Software
9. Mailchimp: All-In-One Integrated Marketing Platform for Small Business
10. Airtable: Create apps that perfectly fit your team’s needs

Lead Generation

mailmunch

It is crucial to streamline prospecting and lead qualification processes to close more and more deals. When you intend to build a website where people WANT to buy from you, the aim should be to spend less lime digging spreadsheets. To put your efforts to yield effective, maximum and most relevant results in terms of leads, we advice to invest in lead generation platforms like Mailmunch.

11. Mailmunch: Lead Generation and Email Marketing for Businesses
12. Autopilot: Marketing Automation Software
13. Marketo Engage: Best-in-Class Marketing Automation Software

Integration

integry

Building integrations can be a daunting and time-consuming task. From getting acquainted with API Documentation and spending engineering bandwidth of tasks that would take weeks. Integry is our favorite pick from the lot, It helps you save time and resources by cutting down on the integration process. Their no-code experience allows you to quickly add integrations inside your app and help deploy an app directory with ease. What used to take months can be done in a matter of hours and days. All of this is done natively so your users won’t even know what is working behind the scene.

14. Integry: The Integration Platform for SaaS
15. Zapier: The easiest way to automate your work
16. Automate.io: Work Super Smart
17. Workato: The modern leader in automation.

Asset Management

brandfolder

Being a SaaS owner, you should be able to manage and distribute all of your assets and understand how they are performing regularly. Brandfolder is our favorite asset management website that provides marketers and creatives to manage all their assets and build a store of all brand assets and icons in one simple place.

18. Brandfolder: The Most Usable Digital Asset Management Platform

Schedule Meeting

calendly

If a simple task like scheduling meetings is a hassle, it can cause great frustration. To make the process simple, we use Calendly. It has great features like calendar integrations and time-zone intelligence. SaaS owners can gain more control and flexibility and grow with their teams. There is probably nothing better than Calendly to get your customers to set up a meeting with you.

19. Calendly: Free Online Appointment Scheduling Software

Documentation

notion

You need to make one repository to put down all your important documents and collaborate with your teams. Duh! Being able to quickly access your information saves a lot of time. Dropbox is a free workspace that provides the ability to create and coordinate in one place. Teams can brainstorm and put ideas together to bring out fine tuned ideas. Our favorite among the bunch is Notion. It enables teams to work in a shared workspace; making creation and coordination smooth. However, If you are looking for a free version, stick with Dropbox Paper.

20. Notion : The all-in-one workspace for your notes, tasks, wikis, and databases.
21. Dropbox: Get Dropbox Paper

Email Tool

super human

If you are going to be spending a lot of time crunching emails, we recommend Superhuman to help you out. It will definitely give you that edge to stay on top of things and fight words on your keyboard. For everyone else, Gmail works splendidly. Sparkmail is another tool that provides intelligent email prioritization, noise reduction, and the most advanced email tools at your disposal.

22. Superhuman: The Fastest Email Experience Ever Made
23. Spark: The best email client for iPhone, iPad, Mac and Android

Banking

stripe

Make setting up your bank account an easy and simple process with Stripe Atlas. It gives ease by removing tedious paperwork, legal complexity, and numerous fees. Mercury is also a great banking solution for opening up an account without the need to be physically present in the US. It is a great tool that helps tech companies scale.

24. Stripe Atlas: Start a Business with Our Startup Toolkit
25. Mercury: Banking built for startups

Task Management

asana

Staying on top of tasks is absolutely necessary with a SaaS website. We personally are big advocates of Asana as it is a nice and easy way to manage tasks. It gives stakeholders transparency and visibility through tasks. For more complex DevOps operations, JIRA is your answer.

26. Asana: Manage your team’s work, projects, & tasks online
27. Jira: Issue & Project Tracking Software

Service Directory

clutch

Finding the perfect fit of service providers? If you need to find the right companies to work with you, we recommend Clutch. It provides a ranking of the listed companies with customer reviews. Through this tool, you can make prudent and well-informed decisions for your business.

28. Clutch: B2B Ratings & Reviews
29. GoodFirms: Research & Reviews of IT Companies & Software

Feedback

loom

Share screens, record thoughts and send videos for capture and relay feedback or communication. For all these needs, we have come up with two great tools that provide a 360 set of solutions. To use insights from feedback and improvise your website strategy, Loom and Appcues work wonderfully.

30. Loom: Video Messaging for Work

Knowing the right set of tools and making the work according to your needs can help you save a lot of time by working smartly. Invest in the right set of tools and make them work for you to make sure you save yourself from time-consuming tasks so you are able to invest your time intelligently in more meaningful tasks that help you grow your business rapidly. Happy tooling!


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